A multidisciplinary college of art and design known for its unparalleled faculty and innovative curriculum.
Fall Semester 2017 Course: “Build an Integrated, Digital, UX Mindful, Big Idea Portfolio: It's What You Need to Get a Job Today”
CitiBike x Spotify Campaign
Problem: Although there was a huge surge of early adopters, the yearly subscription rate has dropped off. Convince New Yorkers that Citibike is the ultimate, alternative transportation option.
Solution: CitiBike should pair with Spotify, a music streaming device. Promoting bike-riding playlists and a cheaper year-round deal than a MetroCard, CitiBike and Spotify should work together to keep New Yorkers above ground.
Zico Coconut Water - Hangover Cure Focus
Assignment #2 - The Morning After Remedy
Problem: People go out and go too hard the night before, leaving them with a killer hangover the day after. With essential electrolytes, more potassium than a banana, low acidity, no fat, and no sugar, Zico is the morning after remedy.
Solution: Print ads in CVS, Rite Aid, Duane Reade, and Walgreens promoting Zico's tagline, "Forget The Regret". Zico napkins and coasters at bars, encouraging people that it's okay to have that last shot, as long as you have Zico to be right there with you the next day.
Dramamine - Traveler's Insurance
Amazon Prime Now - Accidents Happen
Assignment #3 and #4 - Dramamine and Amazon Prime Now
Problem: For prevention and treatment of Nausea, Vomiting, Dizziness symptoms associated with motion sickness. Never have a bumpy trip with Dramamine.
Solution: Airports, bus-stops, boat docks, in-flight magazines, travelers insurance.
Amazon Prime Now
Problem: Accidents happen - stains occur on a daily basis and stain remover is something you always need but never have. Amazon Prime Now delivers in under 2 hours, where you need it, when you need it. 1-hour delivery available at $5 fee.
Solution: Create an integrated ad campaign designed to increase awareness and use for the Amazon Prime Now App.